PANDORA designs, manufactures and markets hand-finished and modern jewelry made from genuine metals at affordable prices. PANDORA jewelry is sold in more than 90 countries on six continents through approximately 9,600 points of sale, including more than 1,400 concept stores.

PANDORA provides a universe of hand-finished and modern jewelry primarily made from genuine materials, including solid sterling silver and 14k or 18k gold. We use a variety of gemstones, stones and cultured pearls to add sparkle and color to our genuine silver and gold jewelry. These originate from material categories commonly used in the jewelry industry – diamonds, gemstones, organic gems and man-made stones.


PANDORA operates and manages a vertically integrated business model from in-house design and production to global marketing and direct distribution in most markets. PANDORA’s products are sold in more than 100 countries on six continents through approximately 9,300 points of sale, including approximately 1,800 concept stores.

PANDORA employs over 16,700 people, of whom 11,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery.

PANDORA’s mission – then and today – is to celebrate women by offering them the opportunity for personal expression through our universe of high-quality and contemporary jewellery at affordable prices. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable.

Like the story of PANDORA.

"I love this store! The staff is friendly and very knowledgeable. I fully trust them with all my jewelry needs and would highly recommend them for purchases of new jewelry, repairs and appraisals, and the design of original pieces. I couldn't be happier with the service and quality!"

– Debbie G.